Serving consumers
lively competition, one click away, competition by innovation
jobs, helping businesses, improving technology, fierce competition, just better, competition on the merits
transparency, relative to competitors
data, portability, contacts
strive for consumer satisfaction
unnecessary info costs
android apps market, not locked-in
user info not sold to other businesses
innovating
no switching costs, no punishment for leaving
disincentives if competition policy punishes the best, more efficient companies
helping the competitors, thanks to G consumers could find them
Threatening Competition
ranking results not impartial
mobile devices, search engine as default
consumer welfare, choice biased
G expanding, too many conflicts of interest
higher price, ads prices very high
harm to innovation, competing services discriminated
misleading consumers
stealing results, menacing competitors to exclude them from search result
leverage, essential facility
less investments, less innovation, bad for e-commerce